I. About Us

We're an independent creative studio for modern and socially conscious brands, with a relentless commitment to accelerate their symmetrical growth through strategy, design & purpose.

We know that you're a believer in the power of creativity. You seek a respectful sparring partner who is willing to challenge beliefs, explore new avenues, and engineer shortcuts to growth because you're obsessed with results. You're open to new ideas, new technologies, and new partners. It’s nice to meet you!

Osvany Tolosa

Founder & Creative Director

Osvany, a jack of all trades who moves through the world of design with an intuitive sense for creative exploration, is a self-taught visionary who thrives on curiosity and the beauty of unexpected connections. His work goes beyond crafting visually stunning pieces—he creates experiences that speak to the soul, embracing the imperfections that make us human. For Osvany, every project is an opportunity to defy convention, blending culture, creativity, and purpose in ways that can't be boxed in. This out-of-the-box thinking fuels Simētrica, where ideas grow wild and free, turning the studio into a space where creative exploration and emotional resonance thrive.

Get to know him

II. About Our Process

We love to solve brand & business dilemmas to unleash your brand’s full potential.

Simplicity is at the core of our design philosophy; we eliminate unnecessary complexity to enhance lives. Our commitment to integrity ensures honest, non-manipulative design that fosters long-term relationships and respects individuals' time and space. We embrace an iterative process, allowing for evolution and continuous improvement based on evidence and responsiveness to change. Finally, we prioritize beauty in design, recognizing its impact on satisfaction, emotion, and action.

III. Our Services

We propel your brand forward with innovative solutions by stepping beyond the confines of a brief and proactively seek for opportunities to address business challenges.

We understand that every challenge is unique. That's why, unlike traditional agencies, our team and way of work are designed to learn, adapt and evolve in real-time. We support our clients in activating and unfolding their brands through a wide range of creative services:

We architect your Brand Persona.

01/06

We set a clear direction and guidelines for your company to follow anchored in your brand purpose by providing solid foundations to help your customers navigate your offer, build loyalty, stand out from the competitors, and ultimately demonstrate your ambition to investors or the board director.

Our Capabilities:

Brand Strategy

Naming

Logo Design

Visual Identity

Motion Identity

We engineer your next brand success.

02/06

We help you design products and services that span both the digital and physical worlds, accompained by a whole customer experience to maximize their value by understanding people's ever-evolving needs and discovering new and better ways to engage with them.

Our Capabilities:

Product Design

Packaging

Web Design

Human Interface

User Experience

Space Design

We discover fertile ground for your growth.

03/06

We assist to enforce a modern approach to Marketing, based on a user-first analysis and powerful consumer insights that scale across traditional channels, emerging spaces, and technology by identifying relevant opportunities your brand can uniquely own.

Our Capabilities:

Marketing Strategies

Advisory

Consulting

Mentoring

Strategic Planning

Customer Insights

Segmentation

Customer Experience

We craft outstanding ideas to promote your brand.

04/06

We develop, craft and execute strategic initiatives and creative ideas to elevate your brand's image, reputation, and visibility. Guided by your performance indicators, we systematically design campaigns to ensure that your brand stands out when and where it's more impactful.

Our Capabilities:

Brand Campaigns

Advertising Campaigns

Campaign Toolkits

Creative & Art Direction

Content Development

Brand Activations

Product Launches

Video Production

Lookbooks

Editorial Design

We envision new paths to accelerate growth.

05/06

We architect new paths for your audiences to interact and live your brand by developing groundbreaking ideas wrapped in brilliant storytelling that promote you products, improve performance, or rethink the way you do business to achieve a sustainable growth.

Our Capabilities:

Experiential Design

Interactive Experiences

Digital Storytelling

Experimental Media

Environmental Design

Product Innovation

Everyone® can produce your next ad or content.

06/06

We maintain a strategic partnership with Everyone®, a boutique production company dedicated to the art of storytelling through high-end visual media. They specialize in crafting compelling narratives that elevate brand stories for global audiences, prioritizing quality and craft over sheer scale.

Our Capabilities:

Commercials

Short films

Scripts

Web series

Idents

AR

Brand Content

Documentaries

Lookbooks

Music videos

Experimental Media

VR

I worked with Simētrica during a key expansion moment at Tim Hortons Mexico, where they brought strategic clarity and execution to the positioning and launch, identifying a communication differentiator that evolved into a brand movement and a strategic platform that built lasting relevance in a highly competitive market.

01/05


Lucia López
Tim Hortons

Simētrica achieved what few studios can: connecting my brand to its true purpose, capturing the essence of Matchday, and giving it clear direction through the Ikigai methodology, resulting in more than a visual identity, but the consolidation of the brand’s soul through a deep, human, and strategic process.

02/05


Jorge Argüelles
Matchday

Working with Simētrica was essential in giving Nuumen a clearer, deeper language aligned with who we are, transforming our ideas into precise, powerful, and meaningful expressions that sharpened our narrative and made our communication more authentic and aligned with our essence.

03/05


Enrique Mercadillo
Nuumen

Working with Simētrica has been key for Under Armour, bringing experience, vision, and a true drive to innovate, consistently delivering bold, modern ideas that elevate the brand across LATAM with a flawless approach from understanding the challenge to execution.

04/05


Jorge Silva
Under Armour

Simētrica Studio truly transformed my business. I came in with zero marketing knowledge, and they not only guided me step by step, but helped me understand the purpose behind every move. They gave my brand a clear identity I’m proud to share. Grateful for their clarity, creativity, and support.

05/05


Oscar Juárez
Strath

IV. About our Clients

VII. Project Inquiry

Let’s empower you, your team, and your brand to achieve symmetrical growth, together.